WHO WE ARE
JOY GROUP is Asia's leading multi-brand beauty company on a mission to "Create a world of beauty that brings joy to everyone.”
Since its founding, JOY GROUP has achieved strong growth across multiple beauty categories. In makeup, JOY is now the No. 1 domestic company by market share in China.
With a direct-to-consumer approach, we have built a robust omnichannel presence—operating flagship stores across major e-commerce platforms and over 100 mono-brand boutiques offline. Through strategic collaborations with key retail partners, our global footprint has expanded to 21,000+ points of sale.
We are backed by renowned global and local investors, including General Atlantic, Tencent, and Shunwei Capital (Xiaomi).
Since 2020, JOY GROUP has actively expanded its reach into overseas markets, reaching 50+ countries via both e-commerce and retail.
OUR BRANDS
- JUDYDOLL: Makeup Simplified, Fun Amplified. The No. 1 makeup brand by sales volume in China, now gaining strong global momentum.
- JOOCYEE: Simple yet chic. Ranked No.1 in China’s domestic lipstick category.
- René Furterer: A prestigious French haircare brand founded in 1957 and France’s No.1 anti-hair loss brand for 20+ years. Since January 2024, JOY GROUP has been responsible for managing René Furterer's brand operations in China.
- Biophyto genesis: A "Clinically Rooted, Dermatological Skincare” brand founded in 2012.
- Foltène: A dermatological hair-care brand from Italy, established in 1944. JOY GROUP acquired the brand in 2025.
OUR SUPPLY CHAIN CAPABILITY
We have developed an integrated, agile, and fast-reacting end-to-end supply chain, spanning R&D, manufacturing, marketing, and sales. By combining our in-house R&D labs, factory, e-commerce operations, retail stores, and marketing hubs, JOY GROUP is uniquely positioned to stay responsive and competitive in the rapidly evolving beauty industry.
Website
http://www.joy-group.com/
External link for JOY GROUP 橘宜集团
Industry
Personal Care Product Manufacturing
Company size
1,001-5,000 employees
Headquarters
Shanghai
Type
Privately Held
Founded
2016